Whether you deliver video directly to consumers, or you enable those that do, you understand the challenges associated with consumer demand for content delivery to all screens. Research has demonstrated that while mobile marketing is effective at capturing consumer attention & increasing mobile discovery, it fails to deliver the high value and monetization opportunity that big screen video and advertising consumption provide.
Playmigo's technology provides Operators & Content Distributors, Application Developers and Technology Vendors with a unified casting mechanism combined with device intelligence analytics to seamlessly bridge the mobile and big screen video viewing experience, converting mobile discoverers into monetizable viewers.
Take your marketing spend further with mobile, and make it easy for users to enjoy big screen entertainment without all the clutter. Playmigo seamlessly connects your iOS or Android mobile application to all major TV applications including Roku, FireTV, Samsung SmartTV and more.
Playmigo allows you to decide what TV platforms to invest in and increase the number of compatible devices that can be managed from a single mobile app download, reducing development cost, overhead maintenance and time to market.
Powerful data collection and analytics capabilities not readily available elsewhere, that can be leveraged to inform device support, marketing promotions & content investment plans.
Mobile & TV SDKs that don’t require complete transformation of your video architecture, but rather extend and enhance current capabilities.
Extensive device and network analytics keyed to the anonymized mobile device IDs, combined with first and third-party data to improve ad targeting and ROI.
Existing TV App ad insertion and targeting controls remain intact within Playmigo-enabled mobile/TV apps, thereby facilitating higher-value big screen ad consumption.
Learn more about how Playmigo works and how we can help you attract and acquire new users, convert mobile discoverers into high-value, active big screen consumers - all while keeping your costs in check.